The buzz around the latest anti-ageing treatments, popularly known as tweakments, is growing. These are subtle procedures that brighten your skin without making it look overly “done.” Beauty expert Alice Hart-Davis explains that tweakments include options like Botox, fillers, skin peels, intense pulsed light, laser treatments, and thread lifts. These treatments can be non-invasive or minimally invasive, offering noticeable but temporary results that are typically pretty subtle—as long as you choose your doctor wisely.
Alice is well-versed in tweakments. She wrote a book called “The Tweakments Guide: Fresher Face” and launched a website to help people understand these procedures, how they work, and whether they’re right for them. The website also features a directory of top tweakment practitioners across the country.
When Alice first started covering these treatments 20 years ago as a beauty journalist, they were quite secretive, and people were shocked at the idea of using something like Botox. But attitudes have shifted, and there’s less stigma around treatments like Botox and fillers nowadays.
Over the years, the range of available procedures has significantly expanded. Previously limited to things like collagen injections and Botox, the market now features everything from laser facials and ultrasound skin tightening to microneedling and injectable moisturizers that promote genuine cellular regeneration in the skin.
A Mintel report highlighted that 43 percent of people are interested in non-surgical cosmetic procedures. This interest is not just among older people looking to reduce signs of ageing but also among younger individuals using fillers to enhance lips, define cheeks, or balance jawlines.
Today’s treatment options can also improve skin hydration or offer non-surgical facelifts with treatments like Profhilo and ultrasound therapy. Unlike older generations, younger patients are more open about their tweakments, often sharing their experiences on social media.
While more practitioners are offering tweakments than ever before, there’s a notable lack of regulation in this field. Many providers have minimal training, so finding a qualified practitioner is crucial. Alice’s website can help guide you to reputable practitioners she personally trusts.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic treatments. Her book “The Tweakments Guide: Fresher Face” and her website provide independent advice on non-surgical aesthetic procedures and help people find top practitioners in the UK.
