The latest trend in anti-aging treatments is something called tweakments. These are subtle cosmetic procedures that make your skin look refreshed without any obvious signs of work being done. Beauty expert Alice Hart-Davis breaks it down for us.
If you’ve been hearing a lot about tweakments recently, you’re not imagining it. They include treatments like Botox, fillers, skin peels, intense pulsed light, laser, thread lifts, and more. These procedures are either non-invasive or minimally invasive, offering noticeable but temporary results. They’re subtle enough that you won’t look like you’ve had work done, as long as you choose a skilled doctor.
Alice Hart-Davis has written a book on this topic called “The Tweakments Guide: Fresher Face” and also created a website, thetweakmentsguide.com, to provide information on these procedures, how they work, and whether they might be suitable for you. This site also features a directory of reputable practitioners around the country. Alice emphasizes the importance of discussing tweakments openly so people understand what they are and what they can achieve.
As a beauty journalist, Alice has observed the evolution of cosmetic procedures over the past 20 years. Initially, tweakments were considered shocking and taboo. However, public perception has shifted, and treatments like Botox and fillers have become more accepted.
Over time, the variety of procedures has expanded significantly. While two decades ago, options were limited to collagen injections and Botox, today there are many more choices including laser facials, ultrasound skin tightening, microneedling, and injectable moisturizers that promote cellular regeneration and last for six months. According to a Mintel report, 43 percent of people are now interested in trying non-surgical cosmetic procedures.
In the past, tweakments were primarily seen as anti-aging solutions for older individuals—using Botox to reduce frown lines and fillers for nose-to-mouth lines. Nowadays, these treatments are used to enhance the features of people of all ages, from young women looking to boost lip shape or cheek definition to men and women seeking a more balanced jawline. Additionally, treatments like Profhilo can increase skin hydration, and ultrasound therapy can offer non-surgical facelifts with subtle yet effective results.
Younger generations are more open to discussing their cosmetic procedures on social media platforms like Facebook and Instagram, unlike their mothers’ generation. There are more practitioners than ever offering these services across the country, but the lack of regulation means it’s crucial to find qualified professionals. Alice recommends starting with practitioners listed on her website, as they are vetted and trusted.
Alice Hart Davis is a British journalist who specializes in beauty and cosmetic procedures. Her book and website on tweakments provide a wealth of independent advice, an interactive tool for finding treatment options, and a directory to locate skilled aesthetic practitioners in the UK.
