The latest buzz in anti-aging treatments is all about “tweakments”—these subtle enhancements give your skin a radiant glow without making you look overly done. Beauty expert Alice Hart-Davis sheds some light on the trend.
You’ve probably heard more about tweakments recently, and that’s because they’re becoming increasingly popular. These procedures go beyond what a facial can achieve, yet they don’t tread into the territory of full-on cosmetic surgery. Essentially, tweakments include treatments like Botox, fillers, skin peels, intense pulsed light, laser therapy, thread lifts, and more.
Most tweakments are either non-invasive or only minimally invasive, yielding clear but temporary results. The key benefit is their subtlety: when done correctly, you won’t look dramatically different or “done.”
As a beauty journalist who has been covering these procedures for about 20 years, I’ve seen tweakments go from being a taboo topic to something much more accepted. Initially, people found the idea of injecting substances into their faces to look younger quite shocking. But over time, attitudes have shifted. Treatments like Botox and fillers have lost much of their stigma.
Nowadays, you can choose from a wide range of procedures. While two decades ago, options were limited to collagen injections and Botox, you can now opt for laser facials, ultrasound skin tightening, microneedling, and even injectable moisturizers that promote genuine cellular regeneration and can last up to six months.
A recent Mintel report indicates that curiosity around these treatments is on the rise, with 43% of people surveyed expressing interest in trying non-surgical cosmetic procedures.
In the past, tweakments were primarily viewed as anti-aging solutions, targeting issues like frown lines and nose-to-mouth lines. But now, their use has expanded to enhancing facial features for people of all ages. Young women might seek fillers for fuller lips and defined cheeks, while both men and women might use them for a more balanced jawline. Other treatments like Profhilo work to hydrate the skin, and ultrasound therapy can offer non-surgical facelifts.
Today’s younger crowd is more open about discussing and showcasing their tweakment results, especially on social media. As the number of practitioners offering these treatments increases, the downside is the lack of stringent regulation in the industry. This makes choosing an experienced and well-trained practitioner crucial. To help people find trustworthy professionals, I’ve created a register of top tweakment practitioners on my website.
Alice Hart Davis is a British journalist focused on beauty and cosmetic procedures. Her new book, “The Tweakments Guide: Fresher Face,” covers non-surgical aesthetic treatments, and her website offers independent advice on various tweakments as well as a tool to find the best local practitioners.
