The latest trend in anti-aging treatments that everyone is buzzing about is tweakments. These are minor enhancements that give your skin a glow without making you look overdone. Beauty expert Alice Hart-Davis explains these procedures, which are more impactful than a facial but much less extreme than cosmetic surgery.
Tweakments include treatments like Botox, fillers, skin peels, intense pulsed light, lasers, thread lifts, and more. They are typically non-invasive or minimally invasive, offering noticeable but temporary results. The changes these procedures bring about are subtle, ensuring you don’t look overly ‘done’, especially if you pick a skilled practitioner.
Alice Hart-Davis has a deep understanding of tweakments, as she’s written “The Tweakments Guide: Fresher Face” and launched a website, thetweakmentsguide.com, to provide extensive information on these treatments, how they work, and how to decide if they might be right for you. The site also offers a register of top tweakment practitioners across the country. Alice discusses tweakments often to help clarify what they are and demystify the options available.
A beauty journalist for over 20 years, Alice remembers when these procedures were considered shocking and carried a stigma. But as time passed, attitudes shifted, and treatments like Botox and fillers became more accepted. Nowadays, there’s a wide range of procedures beyond the original collagen injections and Botox, such as laser facials, ultrasound skin tightening, microneedling, and injectable moisturizers.
A Mintel report from last year showed that 43% of people surveyed expressed interest in non-surgical cosmetic procedures, indicating a growing curiosity about tweakments.
Initially, tweakments were seen mainly as anti-aging solutions, targeting concerns like frown lines and nose-to-mouth lines for an older audience. Nowadays, they are also used for enhancing facial features at any age, like boosting lip shape and cheek definition for younger women or creating a more balanced jawline for men and women alike. Treatments like Profhilo can enhance skin hydration, while ultrasound therapy can offer a non-surgical facelift with subtle yet noticeable results.
These days, younger people are more open about getting tweakments and are happy to share their results on social media. However, the growing number of practitioners offering these treatments brings a downside: there is minimal regulation in the field. As a result, many providers may lack sufficient training and experience. If you’re seeking a trustworthy practitioner, it’s wise to start with those listed on Alice’s website.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures. Her book, “The Tweakments Guide: Fresher Face” (2019), explores non-surgical aesthetic procedures, and her website offers independent advice and tools for finding the right treatments and practitioners in the UK.
