The latest buzz in anti-aging treatments revolves around “tweakments” – subtle enhancements that give your skin a fresh look without making it obvious you’ve had work done. Alice Hart Davis, a beauty expert, explains that tweakments are essentially cosmetic procedures that deliver better results than a facial but aren’t as intense as cosmetic surgery.
Tweakments include treatments like Botox, fillers, skin peels, intense pulsed light, laser, and thread lifts, among others. These procedures are generally non-invasive or minimally invasive, offering noticeable yet temporary results. They’re designed to be subtle, so if you choose your doctor wisely, you won’t look overly “done”.
I’ve written a book called “The Tweakments Guide: Fresher Face” and launched a website, thetweakmentsguide.com, to explain these procedures, how they work, and how to determine if they might be right for you. The site also features a list of top tweakment practitioners around the country. My goal is to clear up any confusion people might have about tweakments by discussing them openly.
As a beauty journalist who began covering these topics 20 years ago, I’ve seen how the perception of these treatments has changed. Back then, procedures like Botox were seen as extreme—who would want to inject poison into their face just to look younger? But over time, the stigma has faded.
Today, there are more procedures available than ever. In the past, options were limited to collagen injections and Botox. Now, we have laser facials, ultrasound skin tightening, microneedling, and even injectable moisturizers that promote cellular regeneration and last up to six months.
A recent Mintel report found that 43 percent of people surveyed are interested in trying non-surgical cosmetic procedures. Initially, tweakments were all about anti-aging, focusing on reducing frown lines or filling in wrinkles, appealing mostly to older individuals. But now, treatments like fillers are used to enhance features for people of all ages, from improving lip shape and cheek definition to achieving a more balanced jawline.
Other procedures, such as Profhilo, boost skin hydration, while ultrasound therapy offers a non-surgical facelift with subtle yet lasting effects. Younger people today are more open about these treatments and often share their results on social media platforms like Facebook and Instagram.
With the growing interest in tweakments, there’s also an increase in practitioners offering these services across the country. However, the lack of regulation in this field is concerning, as many providers have little training and experience.
For those seeking reputable practitioners, I recommend starting with those listed on my website. They are professionals I trust for my own treatments.
Alice Hart Davis is a British journalist who specializes in beauty and cosmetic procedures. Her new book, “The Tweakments Guide: Fresher Face” (2019), covers non-surgical aesthetic procedures. Her website, thetweakmentsguide.com, provides independent advice on these treatments, along with tools to find the best practitioners in the UK.
